How To Track Contribution Margin On A Daily Basis For Your Ecommerce Business
Contribution margin is net revenue minus all the variable costs in a business, including fulfillment, cost of goods, advertising, and payment processing fees. It’s also the primary driving mechanism...
View ArticleWhy You Should NEVER Turn Off An Ad In Your Facebook Ad Account
In this video, Taylor explains the concept of expected value as it applies to Facebook ads. Much like flipping a coin multiple times, the short-term outcome may not align with the expected value, over...
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First Purchase for a Lifetime of Repeat Revenue
Admittedly, new customer acquisition is exciting. After all, new customers are the indicator that your business is actually growing. But picking up new customers without a plan to make them return —...
View ArticleWhy You DON'T NEED Retargeting on Facebook Ads in 2023!
Using Retargeting on Facebook Ads is unnecessary in 2023. In this video, Max Rosewater goes over why, and how stopping it can improve your performance, and dive into the exact Facebook Ads strategy you...
View ArticleHow Important Is Search For Your Brand?
In this video, Taylor takes an unconventional approach as he delves into the significance of Google search for e-commerce brands. Despite the common perception that search is limited in terms of...
View ArticleThe UGC Bullshit Meter
In this video, Taylor explores the world of user-generated content (UGC) and dissects the different levels of authenticity. Taylor starts by discussing the bottom tier, which includes AI-generated fake...
View ArticleThe Truth About TikTok Ads for Ecomm Brands
In this video, Shane Thomas, one of Paid Media Strategist, demystifies what it takes to get started with TikTok Ads. Some of the topics covered include: Why you should (or shouldn’t) spend on TikTok...
View ArticleUtilizing the Facebook Campaign Idea Backlog
$2 of ideas for every $1 of spend. This is the governing principle of our creative strategy for running a Facebook account. Here’s what it means and how it works (including a free template): Here is a...
View ArticleHow To Media Buy Like An Investor
When we begin media buying like an investor we see advertising channels as an opportunity to generate a return on invested capital, not just a return on ad spend. With an investor point of view, you...
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How to Forecast Email Revenue
What qualifies as “good” forecasting? You know the joke about weather forecasters — it’s the only job where you can be wrong 50% of the time and you’re still doing a good job. Truth is, that’s not...
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Performance Max is Hurting Your Business. Here’s How to Fix It.
Your Performance Max campaigns are less effective than their predecessor (Smart Shopping) was at driving incremental new customer revenue for your business. I know that’s a bold claim, but as the...
View ArticleHow to Set Facebook Ad Budgets
Are you struggling to set a proper budget for your Facebook ad campaigns? Many advertisers make the mistake of spreading their budget too thin across too many ad sets and campaigns, which can hinder...
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Facebook ROAS Looks Amazing … Are We Really Back to Pre iOS14.5?
Over the last 7 months, something fascinating happened: Despite the conventional wisdom about Facebook ROAS’ post-iOS14.5 decline, our dataset saw consistent gains in on-platform efficiency. And that...
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Ecommerce Diagnostic Toolkit Overview
“We see too many business owners, marketing managers, and CMOs make the same mistake over and over: Solving problems they don’t actually have. Most often, this looks like attempting to solve poor...
View ArticleEcommerce Forecasting: How To Build an Operating System for Predictable,...
How do you navigate uncertain times? By incorporating forecasting, goal setting, and day-to-day management strategies, this system provides the tools necessary to anticipate market trends, set...
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Should You Turn Off an Ad Channel?
Brands ask us the same question over and over again: Should we expand into Pinterest? Or Snapchat? Or how about TikTok? Not to mention Bing, Twitter and more. The answer to that question is, more or...
View ArticleSupercharge Your Facebook Ads with AI
Learn how to use the latest AI tools to scale your Facebook ad account. In this video, we go over how to use recent updates to Chat GPT, creating ads with Midjourney, Photoshop’s new generative AI...
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What is Consumer Confidence and Why Does it Matter for your DTC Business?
A long, long time ago — in a world before the Internet — economists had a stunning realization: If consumers felt good about their financial situation, they would buy more; if they felt worse about...
View ArticleScaling: From $1 Million to $50 Million Brand - Uncovering the Key Differences!
What are the key differences between scaling a $1 million brand vs. a $50 million brand? Andrew Faris and Max Rosewater discuss where brands go wrong, scaling Meta Ads using cost controls, value based...
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Attribution Tools Are Hurting Your Acquisition Efforts
That headline above says it all: Attribution platforms’ MTA & incrementality models are redundant and don’t offer unique insight in driving new customer revenue. Bear with us on the bold claim,...
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